A STUDY ON CUSTOMER PERCEPTION AND ATTITUDE TOWARDS 3D VIRTUAL REALITY SHOPPING

نویسندگان

چکیده

An innovative technology application that creates textures of real store shopping experience may generate a rapid momentum in the e-retailing sector. In virtual reality (VR) stores consumers can not only virtually walk anywhere, but they also interact with by, right, left, up and down looking around thereby viewing shop. There is comparison difference between existing user boundaries Computer-generated systems 3D environment. creating simulated artificial world, computer makes sensory feelings as much possible, like hearing, vision, touch, even smell. The web could redefine online allows an immersive renovate physical voyage, from home or anywhere customers desire. Virtual Reality Retailing proposal helps customer to look complete 360-degree view along controller purchase. perceived entertaining fun felt by shoppers extent which do. Better informational base make more informed decisions them increase their satisfaction process ease use implicit degree have faith will be free. effect price perception found impact perceptions on behavioral-intention. privacy conscious effort e-retailor dealing data information.

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ژورنال

عنوان ژورنال: Information Technology in Industry

سال: 2021

ISSN: ['2204-0595', '2203-1731']

DOI: https://doi.org/10.17762/itii.v9i1.275